IMO, they’re going overboard with women’s exclusives. I get that the women’s market is underserved generally in the sneaker market but it’s such niche group to begin with. They’re leaving so much money on the table with a lot of women’s colors that could be unisex.
That’s the problem with most brands, still trying to force unwarranted product on the consumer. I get that the “sneakerhead” crowd is a tiny portion of the overall market but seriously this model never sold well and would have to be made in small quantities to be even remotely taken seriously...
D. Hold on to fakes from the “plug” until release date and after. I don’t trust any of these guys with stock photos like these with the way things have gotten over the years. If you’ve been around for 10 plus years, you know all about Air Randy’s and MarqueeSoles of the world.
Exactly, market is totally different now. Besides more competition, consumers won’t buy consolation prizes at the expense of what they truly want. They’ll simply move on. The average consumer(not the small sneakerhead community) doesn’t care about limited crap or collectors feelings, they want...
No, my point is Nike has a product issue. Ofcourse the market is MUCH bigger than Niketalk, in fact this demographic(“Sneakerheads/enthusiasts) is a spec in the grand scheme of things. The issue is the product they’re putting out along with it(basketball shoes) being out of fashion for casual...
So much truth with this post. As great as Nike is with marketing, they’re so out of touch with today’s consumer, it’s not even funny. A limited release or keeping the good colors as PEs does NOTHING for their cause in today’s times. Today’s buyers won’t just accept whatever you give...