- 3,072
- 3,604
- Joined
- Feb 13, 2013
Because adidas has bigger things going on than Kanye whether it seems that way to us or not. You have to look at the bigger picture. adidas, like every major company, has a board of investors who are probably a bunch of old dudes who couldn't name one of Kanye's albums. adidas can say "Hey, look at these traffic numbers. Look at this coverage. Look at the increased demand for our brand (more specifically the casual footwear category)" All of this to investors' eyes is a good thing. Now adidas can put themselves in a position to receive more money for other ventures. This ultimately increases adidas' value as a company. More so than increased sales from Yeezys had they just made more pairs. Basically, hype/allure/demand is more important than a few extra million in sales. Kanye is just a pawn in adidas' game. Yes, probably their most valuable cultural pawn at this point in time, but a pawn nonetheless.
Let's play with the 9k number. If those sell out, adidas makes roughly 3.2 million in sales off Yeezy 750 Boosts. According to Forbes, adidas is worth 22.76 BILLION DOLLARS as of May 2014. The sales from Yeezys is relatively nothing to them. But the new MARKET Yeezys create, the hype, the NEW CUSTOMERS (read: resellers) Yeezys create is where the true VALUE is in adidas' eyes.
I'm with you though. I agree with making more pairs and I honestly think we will see more Yeezy 750 Boosts down the road. I just feel like we all take this very selfish stance with product. We want their product. They made it, but we didn't get it because there wasn't enough to go around. Now we have to either move on or pay resale if we really want the shoes that bad. That's it. But we choose to complain and throw fits and bash the company. It's not written anywhere that adidas or any company for that matter owes us anything and has to please us. We just feel so entitled. So maybe these brands use our poor mindsets for their benefit. Bravo.
I think we as consumers give the brands too much power. Without our money, they wouldn't have any profit margins. No they don't have to sell or make everything available but I don't have to give them a second glance once the product that I want no longer becomes available to me. I shop in specifics. I want this one thing and that's that. I understand they are using kanye to venture into a new market but what's the point if you have no product available for said market?