- Joined Jan 26, 2015
It was a coordinated event...starting with JT's pregame posts lacing them up, to nike PR sharing pictures, to the content in the app, to the appearance on Jimmy Fallon, pop up stores, celebrity photos, this whole thing is a beautifully coordinated operation. If you think that J23 was the catalyst for any of this, you're missing the entire machine behind all of this. J23 is just a news amplifier...for the most part he gets whatever nike wants him to get.Nope...
For all we know it was only 10 pairs on SNKRS. They only sold out quick because J23 twitted they are releasing some time on that day. That got the bots rolling. That was the only reason I even payed attention to them. Other than that, I though he had on 88s until I saw the bottom. The average super bowl watcher (notice I didn’t say sports fan) didn’t pay any attention to what JT had on.