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- Nov 4, 2013
this is not true at all.Other than drug dealers and people tryna flex money dropping exorbitant amounts of cash in store is becoming obsolete
In store still has benefits imo. A decade ago opening ceremony was probably one of the only stockists for a brand like Stephan Schneider stateside and if i havent gotten the opportunity to handle it in person i probably wouldve passed on the stuff until way later when online shopping was much easier.
There's also relationship building with the SAs in store. Some people may just want a SA to guide them and point them towards stuff to buy. There's plenty of brands that i know or check out now because someone i trust may have recommended it or suggested it. Take a brand like Norwegian Rain. If it wasn't for Greg Lellouche I definitely would not have spent that much just to try it on.
Yeah you can point to having the option to return to check stuff out in person in comfort of home but honestly, that's very costly. Even if retailer eats the cost, it cuts into their earnings and while i love a good deal as much as the next guy i want all the retailers that i frequent to stay in business.
FWIW i think b&m stores also bring in a lot more than some ppl think. I chatted with Eva Kuhle a while back before Epaulet's LES store closed and the average monthly sales number in store was higher than i expected, especially for a niche business in an area where foot traffic may not be as high.