Remy LeBeau
formerly carbon16
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- Feb 15, 2011
Well, in regards to what I bolded, the thing is that's true. Fans used to be used to that dymanic of "Artist doing specific things for promotion only when they were dropping an album, single, etc." however those were the times then, the times now are far different.
If social media was around back then, it would have played just as much of a pivotal role then as it does now more than likely. One of the first rules in music I think everyone sees is that the consumer has the power. You give them what they want. If all of your fans are on social media, it can only help if you are active on social media too. Maybe not back then because social media wasn't around, but since it is today, virtually no social media interaction w/your fans can easily be pictured as Cole alienating his fans.
We'll agree to disagree on whether Power Trip is good, however, one thing is clear. When Cole was more active on social media, his music and career had a lot more of a stronger buzz to it. He was a bigger artist then. Almost every record he's dropped since the sideline story cycle has went either unheard or didn't receive the notoriety that it could have. And he isn't a Drake, or even a Big Sean at this point,(Popularity wise) and even they are more active on social media than him. You want your fans to have that one on one/family like relationship with you, not the "I'm the artist and you're the fan" relationship.
Great points but I also don't feel like he has that "I'm the artist you're the fan" relationship because his music is so personal like he stated in the video above. Cole gives so much in his music that his fans don't need that social media outlet. He's also doing the college tour thing where he tells his story and talks with students about his music and life. Cole may not be Drake or Big Sean but he also doesn't have those same type of fans either (at least not for the most part). I think his marketing strategy is good for his audience and he can get away with this. Him being different from everyone else kind of helps him stick out. Things are looking very similar to the way it looked about 6 months before CW:TSS dropped and we saw how everything worked out with this strategy and that album's success, I also feel like Jay is keeping a close eye on things and he won't pull a diddy .