Nike has done a wonderful job of pushing consumers to other brands. I used to be team Nike all the way 4-5 years ago, but year after year of making their products scarce, rarely getting anything on SNKRS, going in to stores and not seeing any of their products, has made me not only buy much more from other brands, but make me dislike Nike as a brand and have negative associations.
I used to spend 100 percent of my money with Nike and buy multiple products each month: Kobes, foams, Jordans, hoodies, shorts etc. but now I might buy a Nike product only a handful of times a year. Most of my money goes to Adidas now.
Nike’s product line has gotten stale and uninspired too.
I will still go after some of their products, and will still want Kobes, but I’ve mostly moved on now.