Nike NBA Apparel and Jersey Thread: 2017-18 NBA Season Takeover

via IG

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I hoping they’ll be stitched.
 
Weird that some of the product images are of authentic jerseys on NBA Store/Fanatics

authentic Lebron from Lakers Store
lakersstore.com

PRE-ORDER NBA All-Star 2020 LeBron James Authentic Jersey

PLEASE NOTE THIS JERSEY WILL BE THE OFFICIAL CONFERENCE TEAM COLORWAY AFTER THE PLAYER HAS BEEN SELECTED BY A TEAM. WE WILL UPDATE THE VISUAL REPRESENTATION OF THIS GARMENT ONCE THE SELECTIONS OCCURS. WE EXPECT THIS PRODUCT TO BEGIN SHIPPING ON FEBRUARY 10TH, 2020; SUBJECT TO CHANGE.
lakersstore.com lakersstore.com
 
As a Knicks fan I welcome a rebrand. I like our jerseys now but not more the style we wore from 01 - 2012, kinda hoping we go back to those...
 
ilike turtles said:
Supposedly the Knicks are getting a rebrand next year. They have a classic look so I'm praying they dont mess with it too much. Hope its just a subtle change like the Lakers did.
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It's not a uniform rebrand.

The New York Knicks, the National Basketball Association’s most valuable team despite a string of losing seasons, are getting a makeover.


The franchise known for stars like Walt “Clyde” Frazier, Willis Reed and Patrick Ewing -- and off the court for polarizing owner Jim Dolan -- is partnering with Steve Stoute’s Translation agency in an attempt to bolster its brand and strengthen its ties to the fan base.


Stoute, a lifelong Knicks fan whose clients have included the Brooklyn Nets, the NFL, AT&T, Anheuser-Busch and State Farm, will be a special adviser to the franchise that Forbes says is worth a league-high $4 billion. The team is 12-33 this season, better than only the Atlanta Hawks in the Eastern Conference.


“We have a ways to go,” Stoute said in an interview. “People can say what they want, but the world knows when you get it right -- when the New York team is winning -- basketball is better. When the New York Knicks are right, the NBA is a better place. That is the opportunity.”


Translation said it will utilize data and analytics -- along with the team’s history, alumni, fans and iconic arena -- to develop campaigns aimed at bolstering the brand. Stoute also will work to support the club’s executive team, including Dolan, in its branding and fan-engagement efforts.
Translation’s initiatives have included State Farm’s “Cliff Paul” and Budweiser’s “Made in America” campaigns.

Controversial Owner
Sometimes referred to as the worst owner in sports, Dolan has engaged in high-profile disputes with fans, journalists and even former players. He went so far as to have fan favorite Charles Oakley tossed from Madison Square Garden after an incident with security.
When asked about Dolan’s brand, Stoute said it must be separated from the team.
“His brand, and the New York Knicks brand, and MSG, stand on their own,” he said. “That’s the way it has to be.”
From an attendance standpoint, the brand has held up well amid all the losing. The Knicks haven’t had a winning record or made the playoffs since the 2012-13 season.
The Knicks are averaging 18,880 fans a game at MSG, placing them 11th in the 30-team NBA, according to ESPN. They remain a strong draw on the road, averaging 18,419, which trails only the Los Angeles Lakers, Boston Celtics and Cleveland Cavaliers.
The sports idiom is that winning cures all ills. Stoute said that isn’t true, and that there’s a better formula.
“Winning cures a lot of problems. Great marketing and exciting entertainment cure all problems,” he said. “The brand has to be strong regardless of the final score. When people are hopeful that things are going to be better, and it brings excitement, all of a sudden that becomes the brand.”
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