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I'd argue they just don't have the ability to.The NBA is a league where about 25 GMs have absolutely no idea how to build a roster
You have to have stars. Multiple. You either draft them or you're in the right place at the right time. There's a lot of luck involved in that side of it, honestly.
If I were an NBA GM, I literally would never invest multi-year big money contracts into guys that weren't stars until I had my stars in place. The way teams are spending this year is exactly how I'd treat every offseason. There's been some potentially really sneaky good signings this offseason in terms of guys that'll either help your team of be really solid trade pieces at the deadline.
It's all about acquiring assets and hoping the right opportunity presents itself.