RED BULL Appreciation Post

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Dec 18, 2005
I love the flavor.
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Originally Posted by Purple Face

Originally Posted by CWrite78

Originally Posted by Purple Face

Thai Red Bull
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The originators
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taste better? worse?


Tastes like the Red Bull in America but without the sugar and carbonated water. and it's stronger


need to find a place in cali that sells it.. or send wj4 back to thailand to bring me some
 
Red Bull is good for when you're starting to feel sleepy at like 11pm and you need to 'extend' your night


energy drinks are horrible for you on a regular basis, though
 
Originally Posted by Xtapolapacetl

Originally Posted by Purple Face

Thai Red Bull
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thai_red_bull_original.jpg


The originators
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"Country of origin: Austria"


?


1982: Dietrich Mateschitz samples Krating Daeng, a Thai energy drink. 1984: Beverage producer Red Bull GmbH is founded in Austria. 1987: Red Bull's product begins sales in Austria. 1992: Red Bull GmbH expands to its first foreign markets. 1997: Red Bull enters the U.S. market via California. 2003: Red Bull Sugarfree is introduced. closely. The Bangkok Post reported that more than a hundred other brands had tried to copy Red Bull's formula in Europe. Red Bull made its first forays into the southern hemisphere, via South Africa and Brazil, in 2001. In October 2002, Red Bull opened a regional headquarters in Dubai and was planning to build a plant there as well. Red Bull's worldwide sales were estimated at EUR 1.4 billion ($1.32 billion) in 2002. Much of Red Bull's success in the United States can be attributed to the dedicated, one-brand distribution network operated by the company. Mateschitz set up a separate company to develop and market other drinks, including LunAqua, a New Age brand of water bottled during full moons. A sugar-free version of Red Bull was rolled out in January 2003. Company History: Red Bull GmbH produces the world's leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building. Its dominant position in the fastest-growing segment of the soft drink market in a number of countries has drawn a number of imitators. Red Bull has become a case study in successful guerilla marketing in the United States and United Kingdom. Marketing is aimed at hip young people with active lifestyles, though the formula began as a popular tonic for blue collar workers in Thailand. Globetrotting Origins Dietrich Mateschitz was born in 1946, a native of the Styria (Steiermark) region of Austria. As a student in Vienna, he studied world trade and commerce. After graduating, he worked for Unilever, then Blendax, a German manufacturer of toothpaste. This position involved much global travel. In 1982, Mateschitz visited Thailand and brought home with him a number of energy drinks he sampled there. According to The Economist, Mateschitz was sold on a product called Krating Daeng after it took away his jet lag. He later claimed to consume up to eight of the drinks a day. Krating Daeng, which is Thai for "Red Bull," was a drink popular among cab drivers and other blue collar workers. It had been produced since the early 1970s by the T.C. Pharmaceutical Co., founded in Thailand in 1962 by Chaleo Yoovidhya, a Blendax licensee. (T.C. Pharmaceutical eventually formed the subsidiary Red Bull Beverage Co. Ltd.)
http://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html
 
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