- Dec 9, 2022
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There has been a big increase in the number of resale shops and resellers since the past 12 years. They are the buyer’s competition. I will say Nike would need to produce more of a in demand item to reduce the effect of reselling. Quantity of sales of a limited or gr thing depends on msrp and buyer’s demand.Who determines the supply?
The flaw in thinking is that resellers buy up as much stock as possible, limited or not. Not the regular buyer/collector who outnumber the resellers.
The average buyer probably would buy 1-2 pairs, let’s say. Supply could meet demand if its basically unlimited. Its not met when its limited, and here the problem of reselling comes into the situation.
A 2,900 pair sneaker ends up being bought by let’s say 10-25 resellers who are able to get 700 pairs. Thats 700 less regular buyers without a chance to buy a limited item at retail. Yes limited items are treated like lotteries or literally raffles, but the reseller makes it more unfair for those who wanted to own it in their collection or use it, instead of profit off of it. But this is “capitalism”.