I hear you on that my friend, but it's a good move by SB because those folks will still have a shot at some of the skate shops that have an online store. From what I've heard, NDC won't be carrying them but that doesn't mean that SPOT, Premier and ect. won't put some up online. This also will drive traffic back to shops. THAT IS HUGE! Most shops gave up their account willingly or got pushed out because they couldn't beat NDC to their local customer anymore. I also think this move is about building hype around the brand again. Getting beast salivating and getting resell value back to were it was in SBs prime. They've already got us, they need younger customers to keep the brand going. A lot of kids buy hype. They want to bring that back.