- Jul 21, 2012
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Agree with the comments above. Part of the reason why other brands not named Nike lag behind is marketing and acquiring athletes that the consumer can and will resonate with. They should be drawing up the plans on Donovan Mitchell. The whole Rookie definition debate and what he was doing versus Ben Simmons should have been marketed waaaaaay more. If he has anoner good to great season he should be the new youngest face to get a sig.
You look at who they’ve signed even on rookie contracts there aren’t many that are going to sell based on their personalities and influence. Mitchell could fit the bill. Porzingis has a chance as well. I’d keep an eye out for Trae young. But these other guys are good but aren’t moving the needle (Lowry Ingram Brown Murray [maybe] Rubio Wiggins aren’t selling sneakers). If you look at the top 10 guys in the league, majority are signed with Nike or Jordan Brand. For the casual fan that’s about all they know. It would only make sense for them to try and swing for the fences and get another big name. Market more and better and not give up on your products so soon (also means making more casual friendly performance models for people who don’t hoop...I hoop a lot and I really want to give some of their kicks a shot but their designs just don’t appeal and their availability or lack thereof is a deterrent).
JS”
You look at who they’ve signed even on rookie contracts there aren’t many that are going to sell based on their personalities and influence. Mitchell could fit the bill. Porzingis has a chance as well. I’d keep an eye out for Trae young. But these other guys are good but aren’t moving the needle (Lowry Ingram Brown Murray [maybe] Rubio Wiggins aren’t selling sneakers). If you look at the top 10 guys in the league, majority are signed with Nike or Jordan Brand. For the casual fan that’s about all they know. It would only make sense for them to try and swing for the fences and get another big name. Market more and better and not give up on your products so soon (also means making more casual friendly performance models for people who don’t hoop...I hoop a lot and I really want to give some of their kicks a shot but their designs just don’t appeal and their availability or lack thereof is a deterrent).
JS”