ADIDAS BOOST Thread - PAGE 1 for INFO- *NO BUYING/SELLING/TRADING*

How many 3.0s have you copped this year?

  • 0

    Votes: 17 22.1%

  • 1-2

    Votes: 33 42.9%

  • 3+

    Votes: 27 35.1%
  • Total voters
    77
  • Poll closed .
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gsg23 said:
 
I volunteered at my local Rock and Roll marathon recently and I was looking at shoes pretty closely all day.  Lots of Adidas, but I only saw a handful of UBs at most.  I used to run marathons and still have many friends who do, and none of them are into UBs.  There is such a thing as too much cushion, especially if you're not a heavy heel striker.  The Adizero and Adios seem to be the most popular from what I've observed, but you see much more Asics, Brooks, and Mizuno out there among the running set.
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yep serious runners use Asics, Brooks and such which are far superior. Usually only noobs run in Nikes or Adidas. Either that or they have a perfect gait.
 
gsg23 said:
I volunteered at my local Rock and Roll marathon recently and I was looking at shoes pretty closely all day.  Lots of Adidas, but I only saw a handful of UBs at most.  I used to run marathons and still have many friends who do, and none of them are into UBs.  There is such a thing as too much cushion, especially if you're not a heavy heel striker.  The Adizero and Adios seem to be the most popular from what I've seen, but you see much more Asics, Brooks, and Mizuno out there.
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Yeah boost is still relatively new tech so it makes sense a lot of serious runners aren't taking the plunge yet.
 
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Are the pure boost 2 durable since the soles don't have that continental tire stamp on them ?
Sorry I'm new to the whole boost thing
 
gerg99 said:
 
Athletic Trend said:
 
Adidas has done some nice things with the UB, Yeezy, etc. but it's way too early to say Adidas is the future.  Unless you want to spout some real stats as to market share and unit sales they have taken from Nike in the marketplace Adidas is the one with a long way to go.  They aren't even close to "eating them up".   I'm not taking shots man so don't take offense but a few nice models and a relationship with Kanye is not knocking Nike from being the big dog any time soon.  And before someone says it ... I wear UBs and I love them but I also still rock plenty of the swoosh.  I'm not hatin.

This article has actual data from November 2015 so unless Adidas has jumped Nike's revenue by about 69 billion bucks in the last 5 months I'm guessing not much has changed.  By the way - UA is the second leading footwear brand in the US ...ahead of Adidas.

http://www.highsnobiety.com/2015/11/09/nike-adidas-market-shares/
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I think people tend to confuse market share with brand value, awareness, and relevance. In terms of numbers, it's simply just such a huge task to challenge Nike on a global scale. Being sneakerheads, I think we tend to leave out and undervalue the amount of non-hype Nike purchases there are on a regular basis, from runners, to sport specific shoes, to lifestyle kicks, plus all the athletic apparel that is accessible and so well known to nearly every demographic there is out there. Also having some of the biggest names in sport (althugh Underarmor has them beat with every MVP on their roster), it's hard to beat Nike as an athletic apparel powerhouse.

What adidas has been focusing on, and where it undoubtedly takes the upper hand over nike (at least in the past year or so) is brand value and awareness, especially in the scope of lifestyle product (vs athletic product). The partnerships and campaigns the brand has executed haven't necessarily driven their sales past Nike's, but rather has made them a much more currently relevant and talked about brand which in turn does wonders for their longevity as well as their ability to continue to build on their momentum through further celebrity partnerships and large scale global campaigns / releases like the NMD or even the Consortium world tour. Brand ambassadors like Ye, P, Luka Sabbat -- like it or not these guys are the tastemakers that young people are watching on a day to day basis, and the ones that are bringing cultural and social relevance back to adidas
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I agree with all the above. Article has some decent points, but in general, it seems like there has a been some migration from basketball shoes to runners even before UBs and 350s came out. Albeit on a much smaller scale, but you couldn't find any Asics Gel Lytes or Saucony Originals on the walls at major chains like Foot Locker. Hell, even Jordan areas such as Houston now have the aforementioned brands. 3 years ago you'd be hard pressed to find any of Saucony or Asics' offerings. Hell, even Diadora has revived their older lines and done collabs in past few years. I remember traveling from store to store and the only place I could find any Gel Lytes in Houston within probably 40 miles of me was at a Foot Action in Gulf Gate Center. Not suggesting one bit that Asics or Saucony are super mainstream, but I'm sure 4 years ago if you asked someone what a Gel Lyte 3 or 5 was, they'd look at you crazy. Helps when people like Ronnie Fieg helped bolster the brand as well. 

Adidas is hot right now, but .... it's pretty premature to think they're going to sustain this buzz for decades like Nike has been able to achieve. To Adidas' credit, I can't recall them being this hot since the Run DMC days. Hell, I've purchased more pairs of Adidas this year than I've purchased over the past decade. Outside of some Stan Smith's, Shell toes, Campus, a few clothing items, beaters or slip on sandals, I really only purchased like 1 or 2 3 stripe item a year... if that. Regardless of where they rank, they're doing their thing. Nice to see stuff go back into production like Creams. Can't say I can recall Nike every listening to us ... I could be wrong though. 
 
gerg99 said:
That's fair -- there isn't any quantifiable data... such is the nature of word of mouth and buzz. I'm sure there are analytics out there based on social media traction and interaction as well as press hits, but I'm not privy to this information really -- and since you have no numbers quantifying Nike's reach over adidas, I'd say neither are you. I'm not asking you to really support my argument, it's more my opinion and perspective on what's going on in the environment based on what I see and what I hear people talk about -- not based on any numbers. I do work in the industry (and we do lots of work with adidas) so I'd say I have a good idea of what's buzzing and what's not, but, again, these are my own opinions formed based on my personal experiences.

To your point, though, I agree that it could be argued both ways -- especially with Nike being such a foundation in the industry, I'd be hard pressed to find anyone that didn't know what Nike was. On the other hand, I find it hard to argue with kind of buzz adidas creates around its product these days. Like you said, it's all subjective!
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I agree with you man. I think we both agree with the basic premise that Adidas definitely has elevated their presence and status over the past 12-18 months we will probably just agree to disagree over whether it has impacted the Nike brand in the lifestyle market in a significant manner based on numbers, Market share, sales, stock price, etc. I've enjoyed a good debate in this thread.
 
tankdayglo said:
 
Yeah boost is still relatively new tech so it makes sense a lot of serious runners aren't taking the plunge yet.
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gsg23 said:
 
I volunteered at my local Rock and Roll marathon recently and I was looking at shoes pretty closely all day.  Lots of Adidas, but I only saw a handful of UBs at most.  I used to run marathons and still have many friends who do, and none of them are into UBs.  There is such a thing as too much cushion, especially if you're not a heavy heel striker.  The Adizero and Adios seem to be the most popular from what I've observed, but you see much more Asics, Brooks, and Mizuno out there among the running set.
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I don't think you'll see too many of your average runners doing Marathons in UBs unless they have plenty of expendable income. Running shoes are typically good for 300-500 miles. Training for a Marathons will burn through a pair of shoes in 3-4 months. Assuming they keep up the miles, most people spending $600-800 on running shoes each year isn't really feasible.
 
tankdayglo said:
 
gsg23 said:
I volunteered at my local Rock and Roll marathon recently and I was looking at shoes pretty closely all day.  Lots of Adidas, but I only saw a handful of UBs at most.  I used to run marathons and still have many friends who do, and none of them are into UBs.  There is such a thing as too much cushion, especially if you're not a heavy heel striker.  The Adizero and Adios seem to be the most popular from what I've seen, but you see much more Asics, Brooks, and Mizuno out there.
Click to expand...
Yeah boost is still relatively new tech so it makes sense a lot of serious runners aren't taking the plunge yet.
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Most serious runners don't appear to wear Nike either lol (not suggesting you meant that either). I'll go on the record and say I despise running, but I have a lot of buddies that either do Marathons or Tris. They're mainly running in Asics, Saucony, Newtons, Brooks, and Mizuno. Not to say serious runners won't wear them, but I can't see any of those dudes running around in Flyknit Racers 
laugh.gif
 

NOTE: UBs and FKRs are the dopest walking shoes out the bunch doe 
nthat.gif
. My type of cardio lol
 
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