Adidas ORIGINALS updates

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Adidas has nearly doubled sneaker sales on StockX so far this year, while leaning on retro styles and performance basketball. Credit goes to retro silhouettes like the Samba (+86 percent), Gazelle (+312 percent), and Spezial (+722 percent), which have seen double and triple-digit growth over the last year.

NBA star player Anthony Edwards’ new AE 1 also played a big role, with nearly 20,000 trades of the silhouette on StockX in the first six months of 2024. The sportswear giant also saw a 115 percent uptick in sales of James Harden’s performance line, led by the Harden Vol. 8.

via DBusiness Magazine
 
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