Great question. If we were to ask Ye, he'll say this is typical adidas formula.
1. Bring in high profiled designer/influencer, catering to a specific demographic that contributed to 1.6 Trillion dollars of spending in 2021. We'll call the high profiled designer/influencer "artist" from now on the same way these contracts do.
2. Give said "artist" access to your portfolio/warehouses/design team and at them to your payroll
3. Now that said "artist" is on payroll, you can copy their designs designed under your umbrella/resources and make a lower price to entry version of the same design.
4. "Artist" has no say or receive any of the profits from the lower entry price items, and adidas will receive more money because they know that kids and most parents can't afford the actual collaboration, thus buying the lookalike official knockoff.
5. If said "artist" wishes to be released from contract, wait for them to say outlandish things about only one specific community, to release them. Everything against their own community is fair game because adidas.
Now Jerry has made good money on his own and comes from Baseball money, but I'm sure if adidas could make Ye a Billionaire, pretty positive this deal could potentially make Jerry a multiple time 100 millionaire.