once again i say adidas should fire their pr team. they way they have handled this was beyond idiotic. when the sneaker was finished, what last month or less than that, they should have let kanye give them out to all his friends and have them blast it all over IG,TMZ etc. At or AFTER the fashion show(which ADIDAS handled poorly, the only thing from THEM on that fashion show was a youtube video, NO pictures of the actual looks from the show on the official website?) they should have made an announcement of when stuff would be available, example yzy750 coming late march, yzyboost low coming late april, theres your hype theres your craziness all while photos catch kanye wearing all different installations of his line in photos from now until first release day. now if the 750s are limited say it thats fine be like only 100k pairs made or whatever but have ONE SOLID RELEASE WITH INFORMATION BACKED BY THE COMPANY not 4 small massively confusing releases where the COMPANY gives you ZERO information.
ADIDAS doesn't know how to handle this culture, this is their first venture into the real 'hypebeast' culture, you don't need to rush anything to put it out, just let the sheep know its coming and they will wait for it. as much as everyone hates on nike they know how to handle themselves in this situation.
you don't build hype by releasing small amounts of kicks every weekend and putting sour tastes into peoples mouths