Adidas is far from struggling. When I say brand awareness I mean they are trying to reach out to a new group with these shoes, everyone knows who Adidas is, but they want to be associated with the holy grail of all shoes that are actually different, high quality and fashionable. People who didn't know about the Yeezys from Nike, they want those people to know about the Yeezy 750 Boost. And it is working. My friends (girls) who know nothing and I mean 0 about sneakers know about these. I have no allegiance to either brand and don't have a single pair of Nike or Adidas shoes/clothing. But these shoes IMO are high fashion and different. The Yeezys 1 and 2? Didn't give them a single look. So if Adidas can pull someone like me who hasn't bought a pair of Nike or Adidas shoes in probably 6 years, they are doing something right. I know people are upset but what they are building the hype they need.