Air Jordan 39 (XXXIX) (July 23, 2024 Release date)

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Nike seriously needs to employ some legit sneakerheads to over see CWs and such because whatever "group" or otherwise they have on it misses more than they hit.
Or they do have the capability but they just don't want to do it since they want to keep some of those larger than life NBA players egos content with the better or player exclusive colourways, trying to make them feel even more special and giving them an incentive to wear the shoes and market the brand, all the while taking their customer base for granted anyway.

Looking back at the last few years, at this point I cannot believe this is not intentional on their part. If they can do it for the pros, they can certainly do it for the retail pairs. That being said, they have the staff, maybe not employed at the right spot or they just don't wanna do it.

With everything we've been seeing in the news for the last year or so in regards to Nike losing market share to competitors, not innovating enough, retail going down and etc, that's bad judgement from the ones who are in charge not giving it their best shot to offer customers what they want and what will maximise retail sales, especially when the rug is being pulled underneath their feet and they can do something about it(i.e. control at least what you can control, so the downfall won't be as abrupt)
 
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