Because it will bring back the popularity and demand to Nike and JB. Jordan’s were somewhat of a status symbol, back when they first released for the first time. Everybody at your school, job, or on the streets weren’t stocked up with Jordan’s in their closet, like how people have them today.
It was due to the simple fact, that back then, people simply couldn’t justify paying that price for them back then. Think of it like this, Jordan’s in the 80’s and early 90’s, were the equivalent to seeing a kid at school with a pair of $900 - $1400 Louis V Tennis shoes Today. When I was growing up, maybe 2 to 6 kids out of the entire school had on Jordan’s, on the initial release day.
Most would only buy them after they would go on sale, a few months afterwards. You go to any school nationwide right now, the entire school is flooded with retros now. I love Jordan’s, but they have become somewhat played out to a certain extent, because in the past 15 to 20 years or so, they just flooded the shoe market out, simply because of greed for money.
Which watered down the brand. Nike had no choice, but to start cutting back on the production of pairs being made. Because the general consensus of the 2020’s is that Jordan’s are played out, and everybody has them nowadays, and there’s nothing mystique about having them, in comparison to how it use to be.
I’ve read th they’re cutting back on production, because of the cost for the manufacturing process. But if i was a betting man, I’d bet the negative talk about other brands being more popular today, because of limited releases, and cheaper prices, came in as a factor to them as well.
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It’s just a better business model/move, to bring back the it crowd to their shoes. Limited availability today, is the equivalent to paying $150 to $300 for tennis shoes in 80’s and early 90’s. It’s just that today, more people are willing to pay $200 to $300 for shoes, because a lot more people today have way more disposable income.
I’m sure Nikes marketing team knows all of this, from what I’ve heard in the past. They analyze everything I just said. So common sense, when something becomes common and not as popular as it once was. Cut back on availability a little bit, raise the price a little bit, and watch the mystique and demand automatically increase and come back.