Air Jordan XX3/XXIII model had virtually eliminated the Jumpman logo? why?

[rayz]

[font=Georgia, 'Bitstream Charter', serif]The Air Jordan XX3/XXIII model had virtually eliminated the Jumpman logo. It is found only on the tongue of the right sneaker, and completely missing on the left sneaker, except on the ends of the shoelaces.[/font]
[font=Georgia, 'Bitstream Charter', serif]
[/font]

[font=Georgia, 'Bitstream Charter', serif]just curious why?[/font]

 

[rayz]

[font=Georgia, 'Bitstream Charter', serif]The Air Jordan XX3/XXIII model had virtually eliminated the Jumpman logo. It is found only on the tongue of the right sneaker, and completely missing on the left sneaker, except on the ends of the shoelaces.[/font]
[font=Georgia, 'Bitstream Charter', serif]
[/font]

[font=Georgia, 'Bitstream Charter', serif]just curious why?[/font]

 

[jaynatty23]

i hate ballin in these

 

[jaynatty23]

i hate ballin in these

 

[haam sap lao]

Just curious, but why did you use invisible text?

 

[haam sap lao]

Just curious, but why did you use invisible text?

 

[Mister Meaner]

IIRC, for this model, they wanted the shoe to stand alone, virtually by itself without having the Jumpman logo sell the shoe. Something like that.

An absolutely beautiful shoe too.

 

[Mister Meaner]

IIRC, for this model, they wanted the shoe to stand alone, virtually by itself without having the Jumpman logo sell the shoe. Something like that.

An absolutely beautiful shoe too.

 

[frenchblue23]

The jumpman on the tongue wasn't enough?

The 23 (XXIII), like Super Producer said, was designed as something that needs no introduction, that would hold it's own without any major branding.

The craftsmanship on this shoe was also a sight to see.

 

[frenchblue23]

The jumpman on the tongue wasn't enough?

The 23 (XXIII), like Super Producer said, was designed as something that needs no introduction, that would hold it's own without any major branding.

The craftsmanship on this shoe was also a sight to see.

 

[eltouha]

^agreed with these last two. it's artistic license. i very much prefer minimal logo than having one arbitrarily stamped on every shoe just like every team shoe they make (yuck).

the xx3 are gorgeous.

 

[eltouha]

^agreed with these last two. it's artistic license. i very much prefer minimal logo than having one arbitrarily stamped on every shoe just like every team shoe they make (yuck).

the xx3 are gorgeous.

 

[bundy9]

Originally Posted by Super Producer J

IIRC, for this model, they wanted the shoe to stand alone, virtually by itself without having the Jumpman logo sell the shoe. Something like that.

An absolutely beautiful shoe too.

This

Originally Posted by FrenchBlue23

The jumpman on the tongue wasn't enough?

The 23 (XXIII), like Super Producer said, was designed as something that needs no introduction, that would hold it's own without any major branding.

The craftsmanship on this shoe was also a sight to see.

and this.

Just want to prove the strength of the brand by showing that the Jumpman alone doesn't need to sell the signature series. That someone will notice and think, "that's gotta be J's" without all the adornment of the logo and really just focus on the design...Kinda arrogant actually, coming to think about it...but it's the truth and has generally been proven as true...

Love my 23s

 

[bundy9]

Originally Posted by Super Producer J

IIRC, for this model, they wanted the shoe to stand alone, virtually by itself without having the Jumpman logo sell the shoe. Something like that.

An absolutely beautiful shoe too.

This

Originally Posted by FrenchBlue23

The jumpman on the tongue wasn't enough?

The 23 (XXIII), like Super Producer said, was designed as something that needs no introduction, that would hold it's own without any major branding.

The craftsmanship on this shoe was also a sight to see.

and this.

Just want to prove the strength of the brand by showing that the Jumpman alone doesn't need to sell the signature series. That someone will notice and think, "that's gotta be J's" without all the adornment of the logo and really just focus on the design...Kinda arrogant actually, coming to think about it...but it's the truth and has generally been proven as true...

Love my 23s

 

[23sole]

Call Tinker and just ask him... "less is more"...

 

[23sole]

Call Tinker and just ask him... "less is more"...

 

[rl_wayne]

Yeah I agree with a lot of the other guys in here that the craftsmanship on the XX3s speaks for itself. I remember seeing an interview with Tinker not too long ago where he even said that the XX3s were by far the hardest of all of the Air Jordans thus far to make because they wanted to give it that handcrafted feel and be efficient with the materials so that it was environmentally friendly.

 

[rl_wayne]

Yeah I agree with a lot of the other guys in here that the craftsmanship on the XX3s speaks for itself. I remember seeing an interview with Tinker not too long ago where he even said that the XX3s were by far the hardest of all of the Air Jordans thus far to make because they wanted to give it that handcrafted feel and be efficient with the materials so that it was environmentally friendly.

 

[rolaholic]

The XX3 was just an absolutely beautiful shoe and a fine way to end the legacy of he sigs

. Too bad the best cw was so damn limited and expensive

 

[rolaholic]

The XX3 was just an absolutely beautiful shoe and a fine way to end the legacy of he sigs

. Too bad the best cw was so damn limited and expensive

 

[ciscokid]

I love my xx3's! One jumpman is all it needed.

 

[ciscokid]

I love my xx3's! One jumpman is all it needed.

 

[GL Rayner]

Originally Posted by Rolaholic

The XX3 was just an absolutely beautiful shoe and a fine way to end the legacy of he sigs

. Too bad the best cw was so damn limited and expensive

That killed me. I couldn't get either of the Premier's

.

 

[GL Rayner]

Originally Posted by Rolaholic

The XX3 was just an absolutely beautiful shoe and a fine way to end the legacy of he sigs

. Too bad the best cw was so damn limited and expensive

That killed me. I couldn't get either of the Premier's

.

 

[soleauction]

1 Jumpman is good for me... Only Jordans I copped after the 14's