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4k is gonna fad out like 3d and 4d
It's not a fad, it's the future since it's a resolution bump but there isn't much content out there because it's new and the companies still haven't decided what the best medium for distribution is.
I saw a couple sets yesterday. A Sony and Samsung TV and the picture was stunning.
Sony's got a store for 4K movies and shows and more is coming from them and others but for now it's not enough IMO unless money is not an issue.
A lot of the TV's have multicore CPU's which help in the upscaling process so normal HD content will look better but not better than native 4K content.
this. it's not some kind of gimmick like 3d.
it's an improvement of picture quality. SD->HD->UHD.