- Apr 23, 2015
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WC4 were an easy cop for who? People who happen to live in 1 of the 6 big cities? I seem to recall the SNKRS trail of tears that morning. All the foot sites sold out. Yeah, you had a couple of restocks but those were not only customer rejects but also sold out immediately. There were pairs on shelves day of release??? OMG.Bro WC4s were an easy cop online and there were pairs on shelves the day of release. Maroon 6s sat and collected dust on shelves for weeks after release. Like I said, Nike overestimated demand and produced too many pairs-I think they have addressed this issue with 12s this year (or maybe demand for that particular model is that high) but pretty much every other GR retro has sat or gotten marked down. This would have been unheard of just a few years ago.
Nobody wants a maroon 6.
The fact of the matter is you guys have been abused for so long that a shoe sitting on the shelf on release day is perceived as a failed launch. More pairs manufactured was Nike's way of solving the issue of having to toss the shoe store manager's salad to earn maybe a pair in your size after waiting in the parking lot all night. Something had to be done and they did it. FFS I struck out on royal KOs on NDC. I called customer service that morning to vent and wouldn't get off the phone until she admitted the whole thing (NDC release countdown) was a waste of time. She wasn't allowed to say so nor was she allowed to hang up. It was a 2 hour game of chicken and manager escalation. I remember pleading with them to just make more pairs of shoes people actually want and to chill on the Jordan Superfly's.
Now 2 years later here we are. The SNKRS app is a thing and more pairs are being made. And they're more expensive to thin out the herd.
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