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I could tell that you are really passionate about the game that's what's up. I knew all these things that its a Fiorentina track jacket that was made & sponsored by Lotto and also 7UP was one of their sponsors at the time. Sometimes I'm just not in the mood to be writing each and every little detail of the things I be posting, but thanks a lot for explaining it to the gentleman.That's not a "7Up" track jacket, football(soccer) clubs have sponsors on their gear. The football club is Fiorentina, which are based in Florence, Italy and play in Serie A, which is the highest level of professional football in Italy. You can see the small club crest on the front, on top of the 7up logo.