some of ya forget da only reason branding works in da 1st place...its called reputation.
Branding was a idiom that originally borrowed from cattle culture. you knew what was da best beef and which bull was da best stud because da owner branded da cow or bull with their insignia.
Branding is basically shorthand bookmarking for identifying quality...
da problem is shallow people more worried about hype just buy da brand cuz everyone else does, not cuz they necessarily regard said brand in da highest esteem.