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The label going through a transitional period at the top actually works in his favor. Drop the "EP", catch the response, when there's finally some stability over at Def Jam in regards to marketing, etc...you give him a better push.
***Dave East Official Thread: "Karma 3 Out Now I Guess***
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How could Def Jam put this out without a proper push. There isn't even a video for his first single?
I don't think they ever put enough effort into marketing him. Seems like they're just relying on his female fanbase to cop based off shirtless pics.
EDIT: Rosenberg is taking over, right? Yeah it's almost a built in excuse, but at the very least you wait for some stability before you put out an artist like East. He's got a much more timeless and widely accepted style than most of what drops these days.
I don't think they ever put enough effort into marketing him. Seems like they're just relying on his female fanbase to cop based off shirtless pics.
EDIT: Rosenberg is taking over, right? Yeah it's almost a built in excuse, but at the very least you wait for some stability before you put out an artist like East. He's got a much more timeless and widely accepted style than most of what drops these days.
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They're calling it an "EP" now so I guess that's a way to excuse the lack of a push/video.
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This is where it gets tricky because Dave is hitting people with music pretty consistently. So not sure waiting is the answer either.
Maybe you serve them now, read the room, then figure out what the next move is based on that, as someone mentioned.
The weird thing with Dave is....the music has not been female friendly for the most part. But chicks started ******* with the kid heavy.
So now you're in a position where you need to start gradually shifting the music in a direction that they **** with that too. And you can't do that too fast and abandon his core.
So you start doing that in baby steps now with the CB track etc.
He's in an interesting position as an artist and with his label situation. So this may be part of the transition period.
Or Def Jam could just be ******* this up.
Just trying to look at it from a few different sides.
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This. Khalifa, Cabin Fever 3, and Blacc Hollywood were all buns, but T.God Mafia and T.God Vol 1 were dope, and that's the most recent stuff he's done
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This is a great point. Clearly they're not spending a lot on it so it won't be a flop in that sense. I don't see this album selling more than 20 but we'll see. I wanted to see more for this album but as long as its fire, I won't care
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That Chris Brown record ain't it. **** sounds forced and they don't mix. He already got the females by not even making a chick record, he don't need to switch it up. Don't wanna hear dude on some LL talkin bout "paradice is very niiiiiice". Maybe like a DMX How It's Going Down type of record, a LOX Ride Or Die Chick.
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G Unit made some great "thug love" records that didn't really fit them.
21 Questions
Smile
Wanna Get To Know Ya
Karma
21 Questions
Smile
Wanna Get To Know Ya
Karma
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All those was good records though. Smile was the only one that sounded forced. This Chris Brown song is Smile x10.
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Smile was dope, so was Karma. Banks was perfect for those. His song with Keri Hilson, Help. That was me and wifey's ****. Still is.
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3 of those were solo records that did fit the artist at the time....
Wanna get to know ya was great because of Joe
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Wanna Get To Know Ya was THE **** spring and summer 04. That Marvin sample.
That was all the sample homie.
That was all the sample homie.
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Some rappers just don't do well with chick records..
For as dope as a rapper as he is Game been trying for 10 years and still ain't made one that hits....This latest with Jeremih is his best so far
For as dope as a rapper as he is Game been trying for 10 years and still ain't made one that hits....This latest with Jeremih is his best so far
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"Fit the artist"?
Karma and Wanna Get To Know Ya would be the only 2 that qualify.
Karma and Wanna Get To Know Ya would be the only 2 that qualify.
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Wanna Get To Know Ya was THE **** spring and summer 04. That Marvin sample.
That was all the sample homie.
When this **** came on in the strip club, it was my moment
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21 Questions didn't fit 50?
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Maliah gave me the best lap dance ever to that joint....When this **** came on in the strip club, it was my moment
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It's the record people question the most from that project because it was him doing Ja......after ROASTING Ja.
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G Unit had some great female joints, damn. They had like ten joints. Yayo's Curious with Joe was crazy dope.
21 Questions is a classic
21 Questions is a classic
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Buck had hits too
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Trash for 7
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21 Questions is a classic
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East better spit that fiya!!!!
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Completely shocked. Never knew he could put out something this good
