December Wrestling Thread 2021 | Toni Storm Released

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Solo male
 
“Median income for AEW viewers is higher than it is for WWE, I confirmed with a non-AEW source, as Tony Khan alluded to on Bloomberg's podcast,” said Thurston on Twitter.
“WWE has higher viewership, though, from POC by %. And at least within ages 18-49, AEW viewership is more male than WWE's audience.”

Among the top wrestling shows on television (WWE Raw, WWE SmackDown, WWE NXT, IMPACT on AXS, AEW Dynamite and AEW Rampage), both AEW flagship shows maintain the highest percentage of white viewership. Dynamite and Rampage were the only shows in the study that boasted white viewership of over 60%, with 68% for Dynamite and 63% for Rampage. Black viewership by percentage for both programs (16% for Dynamite and 13% for Rampage) came in at the lowest among all shows.

AEW’s success with white viewers should hardly come as a surprise given the makeup of its most prioritized stars. From Sting, to Kenny Omega to MJF and Jungle Boy, AEW’s biggest stars from the past, present and future are predominately white. With no black top stars to speak of in the Jacksonville-based promotion, black viewers are choosing not to watch AEW as frequently as other promotions that have excelled when it comes to representation.


AEW’s Viewership, Like Its Main Event Picture, Is Very White
 
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