did macklemore just revolutionize rap marketing? vol. number 1 song in the country with no deal

Wings is trash and his flow is weak! IMO. Dude looks like a cornball though seriously
 
im starting to think that whole "against the grain" stance on everything that he has is his gimmick... the wings song makes no sense bruh... stop blowing money on kicks but u got the 5s on after u say all that... it just seems forced... like who would be at home so disturbed to make a song about people buying nikes? i dont buy this ****...

dude is talented but yea this newer **** he's makin is just corny imo... "cant hold us" >>>>>>>>>
 
ISRAEL3 said:
Everyone hating (or yall just dont understand music besides rap)

theres plenty of good music out there besides one genre, go try it.

macklemore puts on a great show live...one of the best ive seen.
Click to expand...


mackelmore is a rapper, so how would us not liking him equate to us not understanding music besides rap?
he raps fool....he's just a corny rapper.

your comment just shows you're probably a Macklemore stan and you don't know how to argue your point that he's good to you so you have to say that we just simply only understand one genre...the genre in which Macklemore is a part of.
But you know what? It's fine that you like him bruh and if you sleep better thinking he's great and that we just don't "understand" then who am I to disrupt your rest? Dream on bro.
 
Nawzlew said:
semf said:
1 hit song and now's he's the next coming of Jesus Christ?
Click to expand...

When did anyone say he was the next coming of Jesus Christ?
Click to expand...

it's a metaphor, no one said those words, but just look at the thread title, "did macklemore just revolutionize rap marketing". is all this praise deserving of a guy with just one mainstream pop hit?

yeah, the song is catchy and is all over Top 40 radio RIGHT NOW, but i'd wait a few weeks at least or few months and see if his guy gonna be relegated to history as just another Snow's "Informer"?

 
Meek Meals said:
Surprised NT didn't know about him . . . first time I heard about him was this video, it was on Nice Kicks and I'm pretty sure there was a thread in General​


​
Click to expand...

This. When this was first posted, I was impressed. I thought it was a one time thing. I'll admit I was surprised to see dude dropped an album, a very good one at that! The replayability is almost up to par with Lupe's F&L1 and Cudi's MOTM. :smokin
 
Nawzlew said:
You should probably listen to the song again.
Click to expand...

I've heard of Macklemore well before he blew up with this 'Thrift Store' BS and I've heard 'Wings' a number of times. What is the song about really? Guy talks about 'Air Bubbles' and 'Being Like Mike' the same way that Nelly was rapping about 'those all white high tops with gum bottoms', etc... It's nothing more than an advertisement in a song and is he really anti-JB? Peep the 'Celebs wearing heat' thread, homie's sporting Vs in there.
 
this place is filled with morons.

Comparing Macklemore to pac and nas like motha****as are running around with a similar message, ya'll some bum *** dudes. I bet ya'll listen to Future and don't compare him to 3 stacks or other elite rapper. Again, clowns clowns clowns. DURR HE DON'T MAKE ME FEEL DURR CORNY DURR HURR HURR
Hypocrites at their finest.

I don't even like macklemore and that wings song is corny to me, but son is successful with his style, so I can't hate. Same way mac miller has a hardcore fanbase, I don't get it, but I can't hate it either. Not my style, but to compare macklemore to teh greats? c'mon g, is you stupid. You wanna uphold such high standards, but you got waka flocka flame joints on your library, what type of **** is that.

Yea, tell me how much waka flocka makes you feel or some **** like that.
DURR I FEELZS IT MA COCK DURR ******* BE GRINDIN HURR HURR HURR HURRRRRR
:lol:
 
MikeTysontheKiller said:
this place is filled with morons.

Comparing Macklemore to pac and nas like motha****as are running around with a similar message, ya'll some bum *** dudes. I bet ya'll listen to Future and don't compare him to 3 stacks or other elite rapper. Again, clowns clowns clowns. DURR HE DON'T MAKE ME FEEL DURR CORNY DURR HURR HURR
Hypocrites at their finest.

I don't even like macklemore and that wings song is corny to me, but son is successful with his style, so I can't hate. Same way mac miller has a hardcore fanbase, I don't get it, but I can't hate it either. Not my style, but to compare macklemore to teh greats? c'mon g, is you stupid. You wanna uphold such high standards, but you got waka flocka flame joints on your library, what type of **** is that.

Yea, tell me how much waka flocka makes you feel or some **** like that.
DURR I FEELZS IT MA COCK DURR ******* BE GRINDIN HURR HURR HURR HURRRRRR
laugh.gif
Click to expand...
roll.gif
 so true
 
MikeTysontheKiller said:
this place is filled with morons.

Comparing Macklemore to pac and nas like motha****as are running around with a similar message, ya'll some bum *** dudes. I bet ya'll listen to Future and don't compare him to 3 stacks or other elite rapper. Again, clowns clowns clowns. DURR HE DON'T MAKE ME FEEL DURR CORNY DURR HURR HURR
Hypocrites at their finest.

I don't even like macklemore and that wings song is corny to me, but son is successful with his style, so I can't hate. Same way mac miller has a hardcore fanbase, I don't get it, but I can't hate it either. Not my style, but to compare macklemore to teh greats? c'mon g, is you stupid. You wanna uphold such high standards, but you got waka flocka flame joints on your library, what type of **** is that.

Yea, tell me how much waka flocka makes you feel or some **** like that.
DURR I FEELZS IT MA COCK DURR ******* BE GRINDIN HURR HURR HURR HURRRRRR
:lol:
Click to expand...

I agree with what you're saying bro and in all honesty, if the Internet was poppin' in 99-00 when Eminem came on the scene the cornballs of that era would've said the same crap about Eminem that they're saying about Macklemore now.
 
Over the past couple days, I’ve read numerous tweets and a couple articles about the use of our song “Wings” as the intro for the 2013 NBA All Star Game. While most people were congratulatory over the television appearance, it seemed like there were a fair amount of people that were quick to throw out the good, old-fashioned “sellout” statement. The bigger our profile gets, the more I’m getting use to the phrase and the “purists” who toss it around so liberally. But I figured I should probably break it down from my perspective to let you know where I stand.



The song “Wings” is about the pursuit of identity through the means of consumerism. The attempt is to dissect our infatuation and attachment to logos, labels, brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase. The subject I use in the song is shoes, but its aim is to paint a broader picture of being a consumer and tracing the lineage back to my first memory of retail infused desire.



I love the NBA. Always have, ever since I was a little kid. When we got offered the TNT All Star game intro it was a no-brainer. I showed up that day to a middle school gym in LA and as I was reading the script I was informed that they re-arranged the structure of the song. I didn’t know prior to that day that my lyrics were going to be edited. But to be 100% honest with you, I didn’t really care once I learned that they were. The only thing that I was a little “ehhhh” about was the last bar. But I put it on the ethics scale, and the last bar alteration wasn’t outweighing the potential reach that I saw in doing the video.



In any licensing deal they are going to edit your music. A 4 minute song does not fit into a 30 second movie trailer. Lyrics have to get cut in order for the trailer/ad to make sense with what the company is promoting. And a song about consumerism doesn’t fit into an NBA All Star Game intro without some tailoring. There is a story telling aspect of Wings that chronicles loving basketball, being a kid and wanting to be like Jordan. That’s the side that the NBA wanted to use. Makes sense. Probably doesn’t make sense for them to use the part that’s breaking down our obsession with the shoes that 90% of the players in the NBA wear, right?



The All Star game intro was seen by millions of people on Sunday who had no idea who we were. My thinking was, if they liked the song they will go and listen to the full version. Those who hear the original song in its entirety will get the core of what gives the song depth. Some might even buy it and become real fans. And guess what version they get? Not the TNT chopped up edit, but the full one.



In my stripped down definition, selling out is compromising your artistic integrity for money/fame. In my heart I can tell you that my personal artistic integrity remained completely intact over the weekend. TNT used our song. They’re still my words. They picked the parts that fit their ad campaign, and visually matched it to us performing, threw in a highlight reel of crazy dunks and had a bunch of kids singing the hook in a gym. Word. I’m all for that. If you take away the consumerism cautionary core of Wings, a story still remains. And that story is one that I’m still proud of, and it’s dope to me that it’s relatable enough for TNT to want to use it.



I would understand the “Macklemore sold out” complaints more if we matched Wings to a shoe commercial. That would be blatant irony, it would completely contradict the song and would appear as a sell out move. But an NBA commercial? The NBA has very little to do with what Wings was really about. The songs subject is about shoes, but the guts of the record are about consumer culture. Is the NBA tied up in this culture and related in some way? Of course. All companies selling a product are. But this is the result of American culture. Does the NBA happen to fall under the capitalist umbrella? Absolutely. But it’s no different than the brands you’re currently wearing, the company that manufactured the couch that you’re sitting on or the computer/phone you’re staring into while reading this.



If there was any trace of irony by Wings being one of the official songs of the 2013 All Star Game, that’s great. That means that we won. The song about consumerism was embraced on a national level, and played to the entire country of sports fans that tuned in. More people download the song, got the truth (the actual/full song) and we converted strangers that didn’t know who we were into fans. If that’s selling out to you, word. But to me that’s nothing but an all around win.

-Macklemore
Click to expand...
 
Don't act like yall didn't start going to Goodwill after that Thrift shop song. I got this dope WNBA shirt that I constantly get compliments on.
 
How can you make a song standing up to consumerism and then want people to consume your song. All I read in that is dude buy my song.
 
I'll admit Wings is corny but thrift shop is alright. I wouldn't mind it playing on the radio or whenever I'm working out at the gym.
 
Persistence pays off -- He was on the XXL cover 2 years ago. All it takes is that one song, and I'm happy for dude. I enjoy what he says on his records.
 
i listen to this track a couple of days ago and the ish was doo doo stains, but I'm happy for Mack, cuz the industry is a messed up place
 
You must log in or register to reply here.

Latest News

View All News

The ultimate sneaker enthusiast community.

Site contents may not be incorporated into AI training data or any other derivative works without prior express written consent.

Links to participating merchants may generate referral or affiliate commissions that help support our community. See our policies for details. NikeTalk is NOT affiliated with Nike Inc. in any way, shape, or form. All opinions expressed herein do not necessarily reflect those of Nike, Inc.

© 1999-2024 NikeTalk.com

Share this page

Back
Top Bottom