balloonoboy
Banned
- 9,784
- 481
- Joined
- Nov 13, 2009
Jordan (and Tinker) really built this brand when he was playing. Not only did his play help sell his shoes, but his all-american guy type personality. Everybody wanted to be him. Although his play dictated his sales, the shoes have now reached a level where they can exist solely on their own. Michael doesn't need to show his face again and the shoes will sale.
Basically, as long as Michael Jordan is the barometer people use when quantifying how great a basketball player is, his shoes will sell. The man is the shoes. And the shoes are the man. But the shoes no longer need the man because of the great foundation that was set.
Neither shoddy quality, low sales, or constant nagging will hurt this brand. It can be likened to twitter, facebook, and youtube. They are so ubiquitous and so many people use them, they've become a self-sustaining machine of their own.
Basically, as long as Michael Jordan is the barometer people use when quantifying how great a basketball player is, his shoes will sell. The man is the shoes. And the shoes are the man. But the shoes no longer need the man because of the great foundation that was set.
Neither shoddy quality, low sales, or constant nagging will hurt this brand. It can be likened to twitter, facebook, and youtube. They are so ubiquitous and so many people use them, they've become a self-sustaining machine of their own.