because resellers unify in raising prices.. if a suckr pays 500 for these the resellers make the transformer assempble and raise the rpices up.. watch twtitter
Pretty much how things go. As stated before, this is history repeating it's self. Just be patient. If you are willing to wait, you will be able to get most non-limited release for no more that $50-60 above retail. It may take a month or so, but it always works out that.
The things is that a lot of these so called "resellers" do not have the cash flow to sit on shoes for more than a month. They need to flip their current on hand product to be able to move on to the next one. This is the foam flavor of the moment, but a lot of these "resellers" will need to liquidate so they can just on the sharpie pack. As with most of the recent non-limited foams, these will be able to be had for around $300 or $320 shipped.