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- Nov 11, 2004
http://sports.espn.go.com...ry/news/story?id=5401981
Cavaliers owner Dan Gilbert felt betrayed, but true kings don't serve. They can't be traitors because they demand the loyalty; they don't provide it. Gilbert and the fans realized, too late, that for LeBron James to truly be a king, they by definition had to be the subjects. James knew this. They did not.
Gilbert, unhinged, lashed out after enabling James' behavior. He could have given James a timetable to make his decision before the team moved on. He could have assumed that if James opted for free agency, he would likely change teams. He allowed the king to make him a subject -- the byproduct of seven years of deferential treatment by Gilbert and the Gunds -- and then was upset that he was treated like a serf. Gilbert thought he was showing loyalty to James by giving him everything he wanted without demanding accountability in return. But bowing like a sycophant is not loyalty. It is bribery.
James reminded the teams, leagues, fans and media that each has no one to blame but itself. His ex-team, the Cavaliers, treated him as though he were beyond them, undermining its own integrity as an organization, only to feel betrayed when he treated them like subjects. The NBA, chasing the short money created by Bird, Magic and Jordan, allowed players to become so powerful that a bitter lockout looms to restore balance. The fans, whose goals are often the most one-dimensional, wanted to see their team win no matter the cost, even though for the past three years James was telegraphing his distance from them.
James represents the ultimate victory for the player. He broke no rules. He merely exercised his rights. He articulated that the condescending paternalism that is such an odious part of pro sports (could we cease once and for all with calling owners "mister?") must now give way to full, even cold-blooded partnership. If teams can trade players without the players' consent, the players must then be able to utilize their power to manipulate the free agency process.
Put aside the emotions for a second, and think what LeBron's decision really meant, whether you agree with it or not, hate him or love him...
Ever since any of us have watched the NBA (or NFL/MLB/NHL..etc for that matter), there has been one business model:
The owner owns the team. Thus the buck stops here and he has ultimate power in any decision regarding the franchise.
The GM is in charge of making the roster, dealing and trading players as if they were stocks or commodities. As long as the athlete is producing/making the company money, then he's kept around. As soon as he starts to lose value, the GM 'fires' him by cutting/trading/letting him walk.
The players that make up the actual team, no matter how well paid they are, are still EMPLOYEES. Their fate is not controlled by them. They can play their hearts out and give the company everything they have, but at the end of the day, they have no say in whether the team wants them. They can have their lives change overnight and be shipped across the country and they'd have no control over it.
The NBA, and professional sports in general, is no different than any other corporation in America, except that in most corporations, star employees can move up the ladder and eventually move into the ownership roles, where they actually have authority to make the true power moves. Athletes have never had this power, until now.
Lebron represents the first time in the NBA that an athlete has true control over their own destiny. Before him, even the best athletes were essentially highly-paid employees. They go out and perform, if the owner sucks, or the GM is incompetant at putting together a team, well TOUGH. They're locked into their contract and the most they can do is whine to the media and request a trade, which they still have no power over.
Lebron is the first athlete to completely take his fate in his own hands. He took a shorter contract. He took less money. He didn't wait around for upper management to do what he asked. If they didn't hold up their end of the deal, then he left. This is similar to what most people in corporate america do if they have the option. If another company is offering better opportunities, better people to work with, a chance to grow your career that you can't do at your current company, wouldn't you leave? This isn't a foreign concept, just foreign when it comes to sports. Lebron just represents an extension of the American individualistic attitude..
Going forward, more and more star athletes will take a similar approach. Instead of wasting away one's career under an incompetant owner/GM, the new star athletes will take a similar route. The owner/GM will have less power in controlling their star 'employees'. of course the average players won't have this kind of leverage, just as the average employee doesn't have the same options a star employee does.
Whether this ends up being good or bad for sports, we shall see. The one thing that is certain is that the business model of sports has changed forever.