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Originally Posted by LDJ
bigtimejerky wrote:
he has revolutionized another front: a fundamental change in language. When James speaks of his "team" and his "brand," he is sending the open letter that he is not an athlete first. Basketball may be his calling card, but it is the financial engine of a larger enterprise -- the main piece of his portfolio, but it is still just a piece, nonetheless.
good article... I feel as though he is the first "businessman" in sports.
whether it be the early exposure or acquiescence with Buffet and Jay, hes putting a whole new spin on player/organization relations as business partners.
edit:
it still puts a dent on his legacy as an athlete... but once again he opens a door for younger athletes to succeed just as he did with high school scouting
I think thats why he is down and patterns himself around the likes of Jay-Z. He didnt come into the game to be the best rapper or even really cares about his legacy or what back-packers and so caled true hip-hop fans say. He used his skills on the mic to open much more doors and opportunities in his business world.
I mean Lebron did say his set goal is to be a mogul and be the first/and or a billionaire athlete. And also to have total control of his life/career. I can respect that. I mean Jay done it, 50 done it, Master P did it and did it big. Why is it such a horrid thing when an athlete does it? True some may so called it distastefull and tacky. But i see it as he is upfront, knows what he wants in his life/career and is positioning himself to do so.
Yup. He's using basketball to achieve his true intentions, not letting basketball use him. Its clear that he's not wired like kobe/jordan who have a single goal in life and that's to be the best basketball player that they can be. Lebron obviously has other goals, and in that respect he is more like 50/Jay than say Nas.