It Finally Happened: Gucci X Gucci Vol. Yup THAT Gucci

[tr1ll]

Gucci Mane and Gucci are finally coming together for a long-awaited collaboration, and HYPEBEAST is taking an exclusive first look at the new campaign. Rumors of an official partnership surfaced last week after the rapper’s front-row appearance at the Italian label’s Spring/Sumer 2020 show. And topped with an influx of Gucci-related style posts on the musician’s Instagram and plenty of face time with creative director Alessandro Michele, it was only a matter of time before a brand and artist courtship came into fruition.


Initial campaign imagery, which was art directed by Christopher Simmonds, sees the trap music pioneer living the posh life in the Italian villa “La Furibonda.” Sneak peeks of the collection reveal a retro-infused assortment, including classic court sneakers with Gucci’s red and green webbed trim and a ’70s-reminiscent floral tracksuit. Meanwhile, behind-the-scenes snaps give a rare glimpse into the on-set experience between Gucci Mane, Michele and photographer Harmony Korine.



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Harmony Korine/Gucci
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Harmony Korine/Gucci
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Harmony Korine/Gucci
As Gucci Mane preps to release the collaboration, the rapper has also announced his forthcoming studio album, Woptober 2, which comes just four months after Delusions of Grandeur. Sharing a campaign still from the impending Gucci collection, the cover art for the project spotlights the artist lounging on the phone while receiving a massage. The album is set to drop October 17.

Elsewhere in fashion, Kanye West has dropped off official Jesus Is King merch in anticipation of the album.

My man got the comeback story of the decade. I wonder if this was Gucci's "ace in the hole" after the blackface fiasco..or is this even worse??

 

[ggarvinxx3]

Wizzop

 

[dalilboy]

about time

 

[wr]

Already

 

[wavylo413]

The internet age is something else..... who remembers jus yesterday when Gucci was Cancelled. Who remembers when everybody was goin at Mayweathers head (paws) because he was still wearing Gucci.

 

[Beruseruku Desu]

my highschool self crying tears of joy right now

 

[wr]

 

[Bad Moon Rison]

 

[Deleted member 42060]

The internet age is something else..... who remembers jus yesterday when Gucci was Cancelled. Who remembers when everybody was goin at Mayweathers head (paws) because he was still wearing Gucci.

this is why people can be sheeps

 

[wr]

 

[Arthur Shelby]

WOP

 

[tay1]

They don’t look too bad

 

[oh you mad]

Gucci Mane been had the sauce

 

[Stakeholder]

I can’t afford anything they release but props the good sir

 

[slaughterx]

Shoes look weak

 

[lamekilla]

Sir I’m not drag racing I just have a large engine

 

[sooperhooper]

I wonder if this was fueled by the gucci ban. Also wonder what tip has to say.

 

[Mark Antony]

I'm cool with being at a stage where these big brands show proper homage to "urban" acts.



*Don't take that for more than it is internet extremists.

 

[hipstermike]

I hope we get another East Atlanta Santa this year

 

[$tacy]

My goat

 

[solewoman]

T.I will not like this.

 

[coldwavez]

Everything copped

Spoiler

sike

 

[goledensilence]

This will be interesting. might grab one or two items.

 

[sneakaprince]

I don’t care for the music nor the brand that much but props he deserves it I guess.

His post prison bounceback is unremarkable.

 

[Bert.]

745 with the Gucci interior, see a rich ____ when I look in the mirror