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The hype started when rappers started wearing and tweeting about them because they were "limited" and exclusive, something not everyone else wears and from there it just trickles down.
Honestly 1's are comfortable, durable, look good beat up and are the best Jordan to wear with casual clothes. So once people get a pair, they fall in love with them.
Plus kids see older Jordan heads sweating them and it makes them sweat them as well.
look at all the YouTube collectors that all these kids follow, hundreds of thousands of kids... And the guys they look up too sweating Jordan 1's because their 30+
1's were limited this year because Jordan brand didn't think they were gonna sell like they have and didn't want access stock.
They've increased #'s every release since the royals and patents, hopefully the trend remains with the bred 1's.
We'll see what presale prices are like, that will give a good estimate.
Valid points. Never thought of it that way. At the end of the day I'm glad the Air Jordan I is finally getting the attention it deserves. To me it belongs as one of the top 5 greatest Jordan's of all time. I'm not going to front and act like I was an "OG head since '85." I've been collecting since 02-03 so I'm still kind of a new collector. I want people to get this shoe because they love the shoe and appreciate the rich history behind it. I do not want people who know nothing about the shoe to get it because everyone and their mother is getting it. Or because Yeezy is rocking it. Or because Soulja Boy is rocking them. So stupid.