Jordan Brand Structure and MJ

Originally Posted by ijapino

Back in 1994, when the X's first came out, Nike released them without getting full approval from MJ. The first colorway (white/black/steel) were released with an added toe cap.

MJ disapproved of the shoe and had Nike cease production. Every color after that had the toe cap missing. Sales picked up a ton. MJ would like to think it's because of his decision to have the toe cap removed.


I think Everyone besides Mike KNOWS it's because he came back to play.
Fixed.
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