Silver putting down the hammer
The equivalent of saying "get the **** outta the league."
I agree 100%, a lot in here seem to be missing the point and others are hitting it dead on...
Does this actually "hurt" Sterling? Given his age and the fact that he obviously is a wealthy businessman, a lifetime ban and a steep (don't kid yourselves folks, no matter how much you have, $2.5 million is quite the sum of money) fine, the wounds to him personally aren't as great as some might want, warranted or otherwise.
What this DOES do however, and where Silver really excelled and showed his mettle was SENDING A MESSAGE AND SETTING A PRECEDENT for the league. What is the NBA prepared to do as a whole? Well, we got our answer today.
The NBA is a global...yes global entity, its popularity goes word wide. Teams travel to London, China, etc to go play games and increase league awareness and presence around the world. This sets the standard for owners, employees, players, etc... This type of sentiment or behavior should not be tolerated, and that was what this was about,...not hurting Sterling, but better defining the league.
Other owners could have the same feelings as Sterling, no doubt, but at least this shows that the league is prepared to deal with and handle these situations going forward in the proper manner.
Some have said that Sterling can sell the team and he'll make a bunch of money. Most likely true,...BUT...this will tarnish his business reputation a little, I don't think otherwise for a minute. And on top of all that, with all the sponsorhip that The Clippers lost over the weekend, does the team still stand to bring in as large a profit if this were just a standard team sale? Maybe, maybe not, but that will remain to be seen.
And finally, for all those talking about Sterlings legal action...I may be wrong...but I don't believe he has any leverage to bring these decisions to court. As someone pointed out earlier, this was a LEAGUE decision which of course is governed by the Bylaws of the league, which as an owner Sterling is required to abide by as being a part of the NBA. So all the "freedom of speech" and first amendment nonsense can be thrown out the window.
Proud to be an NBA fan today...