- Jan 30, 2002
- 43,573
- 27,882
Because his shoes aren't selling out otherwise
They can sell more than that easy especially with Wade in the ASG. Their marketing strategy is following the oldest trick in the book, making limited, QS, yada yada. The hype will be good for a day then it'll die down again. Price them the way they were when they were premium materials, make 1000 pairs they'll probably sell out, if not most of it. They still be making money and hopefully have the new customers come back, which won't happen if they are so limited. Li-Ning is a small fish. They will not grow with that thinking.