McDonald's is going bigger than a Big Mac
The burger giant is pilot testing the 'Big Arch' in select markets
McDonald’s is hoping
it can get diners back with a new
big burger it has dubbed the “Big Arch.”
The “Big Arch” includes two beef patties, layered melted cheese, “crispy” toppings, and a slab of McDonald’s tangy sauce, the chain’s CEO Chris Kempczinski told investors during an earnings call on Monday.
The burger is a “quintessential McDonald’s burger with a twist on our iconic, familiar flavors,” he said.
The Chicago-based company said it’s pilot testing the beef burger across three international markets through the end of the year, with plans to gather those learnings and decide then whether to scale it globally.
Canada appears to be one of those test markets. In late June, McDonald’s Canada said locations in Ontario and Alberta would start testing the “satiating burger” until early August. Meanwhile, Portugal is also piloting the burger, describing it as “
Mac’s biggest star” in marketing materials.
McDonald’s executives did not state whether the bigger burger would make its way to the U.S. The chain has been
hinting for months that it
can get consumers back with larger burgers, more chicken, and a better coffee experience.
The burger giant is pilot testing the 'Big Arch' in select markets
qz.com