this statement in itself is such a load of crap and i actually feel bad for the people that believe it.
what exactly do they need to do to get this line going? let's see...
create moulds?
nope, those are done for the 1,4, 5, 6 and 8 protros and they probably have existing moulds of previous releases unless they melted them down (unlikely).
source materials?
nope, kobe's don't use some special material.
create new machines to manufacture uppers/flyknit or whatever?
nope. those technologies are used across nike's entire product line till this day.
create a marketing team?
nope, the shoes will sell themselves without marketing. but even if they insist, it doesn't cost much to pay someone to tweet a thing or two about the kobe line. it also doesn't cost nike much time/money since kobe is dead, so not like they need to coordinate with him to market a product.
hire designers?
nope. the people want colorways or PE's that are already known. we don't care for something new.. and if nike is adamant on creating special colorways, then they can designate a design team for those special moments which should be rare anyways.
so what is it?