I thought this was interesting for the back story on the silencers. Finally one that actually makes sense :
Introducing LeBron's The Silencers: the only sneakers that leave the crowd as quiet as a library during finals week. These shoes are engineered with Mute-Tech™ uppers, ensuring they’re so unremarkable, even the squeak on the hardwood takes the day off. The Silencers make a bold statement by making no statement at all—perfect for when you want your performance (or lack thereof) to go completely unnoticed. Featuring Decibel-Zero™ soles that absorb not just shock, but enthusiasm, they’re the ultimate choice for players who prefer their highlight reels... unrecorded. Slip into The Silencers, and enjoy the sound of crickets as your game fades into the void. Now available, but honestly, who cares?