Thanks for contacting us regarding NBA jersey sponsorships.
The NBA Board of Governors approved the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program. The sponsorship patch will appear on the front left of the game jerseys and measure approximately 2.5 inches by 2.5 inches.
We believe that jersey sponsorships will more deeply engage our partners without negatively impacting the competition on the court, and the additional investment will help grow the game in exciting new ways. We appreciate that many fans have a deep admiration for the NBA’s traditions and a strong connection with our uniforms.
We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.
Thanks again for writing us. We appreciate your sharing your views.
Sincerely,
Catriona Quinn
NBA Fan Relations