NIKE Question/Survey

Well, we all see the success of Gap Kids; and we all know that finding a lot of Nike/Jordan Brand clothing and shoes for the young ones isn't really theeasiest thing. Parents also know how quickly they grow out of stuff, so there would be a constant source of buying going on with kids. But true, Christmas andBack-to-school would be our strongest time. No different from any other Nike Retail season.
 
there are already plenty of running stores, I know of at least 2 off the top of my head close by and I don't evevn run. I think a running store that offersall brands would be more attractive than only nikes.

you're right about nike offering the widest selection of product, at least they do in hoops so I'm guessing it's the same in running. But I haveperused running message boards once or twice, and it does seem like serious runners don't buy the hype the way hoops shoe fans do. the 360 was lambastedpretty good on one board (where Prof K was contributing, though even he admitted that most runners said it sucked).

That all said, I agree that there is a strong casual customer base for running shoes. In fact i'd guess you sell more runners to casual customers thanhoops shoes.... though you may have to take jordans out of the equation for that to be true.

edit: did you post pics of phil knight, bill bowerman and wilie coyote!!!
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here I was thinking this was a semi-serious discussion with someone on the inside.
you got me kid, congrats
 
gap kids/old navy and gymboree are more the exceptions rather than the normal.The fact that kids grow out of clothes soo quickly is why parents would buy nikekids stuff at say jc penny or macy's where there are weekly sales rather than play full price at a nike kids retail store.The numbers at a kids footlockershould give you guys kind of the idea of how a nike kids retail store would do.While just looking at the prices on brand jordan clothing for kids,it rivals theprices of the mens clothing.Im not sure I would pay 34.99 for my child to wear a jordan brand t shirt when theyre out rolling around in the dirt.If you couldmatch the prices of gap kids or old navy then I could see something like that work but honestly with kids footlockers at the major malls,niketowns and placeslike jc penny and even nike factory stores,the field is extremely crowded for a market that is extremely cost conscious when it comes to how much people spendon their kids. kids athletic shoes..yah but kids athletic clothing at full price??thats reaching a little bit.also Nike runs the risk of over exposingitself.With a niketown,while not a nike store per say you have house of hoops,then the nike running store and womens exclusive store.I know nike golf hasexclusive stores as well.It runs the risk of being over exposed and so specialized that I have to go to 3 places just to get my shopping done.I gotta go herefor my basketball shoes,then here for running then over there for stuff for my kids..Everything says nike but i gotta go everywhere to get it.Why go to aspecialized store when I can walk into a footlocker or go online and pick up whatever I need in a one stop shopping experience.I know nike towns are primarilyshowcases for the product but a smaller scale store probably about the size of a champs sports that incorporates everything might be something people can warmup to.I think the running store should be a separate entity because you would want to put it where the runners are so they can go there and talk to otherrunners and interact with each other..retail stores..as in mall based retail store which is what it sounds like you guys want to move into..in my opinion wouldbe best suited as a store which incorporates a little bit of everything and even regional selection.Areas where peoplle have alot of outdoors activities youcan have acg products and other places would carry golf or nike hardgoods(bats,gloves etc).Staffing the stores will be a bit of an issue because eithereveryone is cross trained in everything or you have a number of product specialists always on hand to answer tough questions.Im assuming you guys would wantthe experts in representing your products to the consumer not some kid who will try to sell someone the most expensive thing on the wall to create a positiveoverall experience.
 
The intention of this post is STILL a serious discussion with "someone on the inside". It's just that when someone acts juvenile, writes false,uninformed information with no back-up data or numbers, and attacks the company's credibility that I, along with 37,000 other employees in this world workfor, I will do the same in return. Nike employees don't appreciate our integrity, which took years for Mr. Bowerman, Mr. Knight, Tinker, Jeff Johnson, andcurrent CEO Mark Parker, being "shot at" or questioned. If you don't get what I'm saying, you don't "get" Nike, and youdon't understand our background or heritage. Yes, we take it personal.

Again, no backup data/numbers/sources = no credibility. Please learn to separate facts from personal opinion. It'll help us to analyze data and informationbetter.
 
acting juvenile like trying to make a point by posting pics of your "leaders" and a cartoon?

you are being kind of defensive...same thing with the "gm from house of hoops" on that other thread... is nike a lot like scientology?
 
YES, Nike is defensive of its company and integrity. I do admit that the cartoon image was "out of line", but so were the comments about Nike"putting out junk". Personally, I'm not interested with news about the "gm from house of hoops", nor do I concern myself with"scientology". Sorry, that's not included in my job description. Now if you don't have any other relevant or insightful info. to contributefor the survey please refrain from answering, and let REAL consumers with REAL ideas speak. Conversations like those will not help the "retaillandscape" that we are trying to create for you, the consumer. Please try and stay on the topic.
 
what is your job description, you're coming off like an part time intern. Look kid, I posted all sorts of relevant content in my initial post but youmissed it b/c you were so anxious to defend your leaders.
 
Originally Posted by chris chicago

what is your job description, you're coming off like an part time intern. Look kid, I posted all sorts of relevant content in my initial post but you missed it b/c you were so anxious to defend your leaders.
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This is the problem of what a lot of you speak about on this website. Now I know why people have discouraged me from holding a survey here. Hardto get insightful, relevant, thought-provoking, legitimate feedback. From here on, answers/comments like this will be ignored because they don't pertain tothe survey. We need SOLID, LEGITIMATE, CONSTRUCTIVE feedback similar to the earlier posts. Good job to these gentlemen goosebear10, fc1114, CWK,Blue0230 for "helping" the cause. It will help us to better enhance the shopping experience in today's market. Hopefully other consumershave logical data/feedback to add.
 
Someone tell me which running company comes close to Nike in terms of new cushioning technology. Asics has gel ONLY??? Adidas has adiprene - WOW! Those companies are true innovators!
and Nike has AIR. what's your point?
If you think Nike is a leader in running these days you are sadly mistaken.
Asics has that down pat.
don't be so blinded by the swoosh that you won't recognize good shoes just because they don't have "NIKE" written somewhere on them.
Don't get me wrong. Nike has some solid running shoes out. But to use cushioning tech as a basis for your argument is well, in a word, stupid.
not everybody can run in Nikes.
Runner's World magazine named Nike Pegasus shoe of the year last year. 2005 was the Asics 2010.
and this year is the Gel Nimbus 9.
hell, I think even Reebok has won more awards than Nike running shoes.

-J-

take it back...Nike also has Shox..
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I think asking runners what the "best" is,is like asking a room full of guys what car is the best or goin to an nra convention and asking who'sgot the best gun hahahaha youre never gonna get a definitive answer and the people who think theirs is the best will swear up and down THEIRS is the best andeverything else is wrong..this isnt a discussion of what portions of the running community think of what is the best.The running community cant even make upit's own mind on what the best simply because everyone is different.If youre different and dont like nike running shoes then you dont like nike runningshoes..someone else might like it and thats their business.I dont think any of us can say nike running is bleeding money and cant find a base of customers fortheir products or there isnt a portion of the overall running community that likes nike running products.Every company puts out shoes that are great and thatare bad.this is a question about the feasibility of opening retail locations for specific products.As crazy as it sounds for someone to suggest a nike runningstore the same can be said about brooks or new balance opening up running stores.Those two companies dont advertise like nike and make excellent products andhave been fairly successful with their versions of running stores because there is a strong following for both companies in the running community.To say nikedoesnt have a similar following would be discounting a large number of runners out there.
 
I seriously doubt Nike would allow an employee to come on here and display this kind of professionalism
 
In a bizarro world, Nike is a top notch running shoe brand. How's the shox running shoes biz working for you, eh' Nike man?

I bet those R4's and Shox Monsters are really still in demand!
 
I worked for NIKE Basketball, Research & Development, Sports Marketing and Retail.

NIKE has dominated running footwear sales for the last two decades on sheer volume. But Asics, New Balance, Saucony, Brooks, Mizuno and Pearl Izumi have allslowly gained market share. Initally, we wouldn't create any product (footwear, apparel, or accessories) that couldn't be used in competition. Then,around ten years ago, we decided to become more of a "lifestyle" brand as opposed to just a sports brand. That's when I personally think NIKElost some of it's credibility with their core athlete base in general, not just runners. Of course NIKE consistently makes the most technologicallyadvanced products - they put the most resources into research and development. But we're talking about perception, not reality. NIKE is now what adidas wasfrom 1949 until the 1970's - a seemingly unstoppable industry giant. And given its resources (money, power, talent) I don't think anyone will overtakethem for a long, long time.

[email protected]
 
I remember my customers telling me running shoes last at the most 6-9 months for someone who runs about 20 miles a week.I kept selling the guy the same shoesevery time and he was usually on time ahahahhaha always bought a pair of asics kayanos and some thorlo running socks ahahahahha
 
Originally Posted by drainer15

I seriously doubt Nike would allow an employee to come on here and display this kind of professionalism
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Anytime someone's credibility or integrity is attacked or questioned, they lose their "professionalism". For those who work, or haveworked for Nike, you know that this company carries A LOT of pride among itself and of its employees. The intent of this post is not to "attack"brands or question a company's credibility, but to get the consumer's insight/thoughts/feedback on opening an all Nike Running Store, along with other"specialty stores". I don't have to prove my "legitimacy" as an employee on here. I was told to get feedback and/or data and that'swhat I'm doing. Your responses are strictly VOLUNTARY, so you chose to answer this survey. If you have a problem with the questionor can't stay on the topic, then please refrain from answering or posting information. Plain and simple.

Special thanks to those who posted with relevant, legitimate information. We will be expanding heavily in `08 by opening quite a bit of stores, both in-line,Factory, and best of.
 
Since I am a consumer, I responded in kind. Obviously you didn't like what we, Chris and I, had to say. What people like you want to hear, is thateverything is A OK with the swoosh.

Well, it's not.

Your 360 running shoes were not durable, and then leaked AIR. Your Shox running shoes were questionable in regard to safe and efficient running, but that'snot to say that all of your products sucked, it's just most of them.

I live in NYC, and then have an interest in the NYC Marathon. I am affiliated with runners of all capabilites, and then have heard good things about one Nikeshoe in particular, one that features FREE. I know that there are others, but overall, it seems that Nike running shoes are not consistent and thentrustworthy.

When the runners that I am speaking of find a shoe that they like, they want to get it again. Unfortunately with Nike, that's a hard thing to do and thisis that CONSISTENCY thing I am getting at.

With Nike, you don't know what to expect. With runners, this is not a good thing.

Now, you may have expected to come here and then
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a bunch of kids, butthat's not a good look. There are some adults here who know the deal! So your grand expressions of Nike 'culture', isn't impressing those of uswho actually use our shoes for something more than profiling.

Have a GREAT day!
 
I'm sorry to hear about your misfortunes with our products Mister Jack Johnson and chris chicago. Your comments were complaints about the products, NOTfeedback about a Nike Running Store. Chris chicago's comments seem to be "guesses", according to his words. Again, not relevant to the survey. Ihave a 1-800 number you two can call if you'd like to voice your displeasure. That's how that is handled. Please look into the 'BowermanSeries' Mister Jack Johnson. It will help you with your "consistency" issue.

Have a GREATER day.
 
Originally Posted by goosebear10

I remember my customers telling me running shoes last at the most 6-9 months for someone who runs about 20 miles a week.
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Goosebear10, this statement for the most part is true. But it does have a couple of variables that need to be taken into consideration, such as runningsurface, body weight, and the gait of the runner. As far as Thorlo socks, what is it about those things that people like haha? They seem too bulky and thick tome.

CWK, your FACTS are well noted. Glad to see that research was involved in your post.

Encore2007, yes, a Nike Running Store would not bring as much "hype" as a House of Hoops would. But the idea behind it is more of a"functional" concept then a "boutique-style, show and tell, exclusive colorways" type of concept. Two different concepts catering to twodifferent types of consumers/athletes.
 
Thanks MenofOregon!
And it actually wasn't research, just knowledge and experience.
I was just trying to lighten things up a little bit - I appreciate a good debate, which is rare here on NIKETALK.

Is your screen name a reference to the U of O men's track and field team under Bowerman?
 
Yes, it is. If you haven't already, you should read the book. A very informative and candid piece of literature from and about the maker of the Waffle IronOutsole himself. Mr. Bowerman is the reason running is what it is today. Needless to say, adidas, asics or new balance cannot make that claim.
 
I've read SWOOSH and Just Do It several times each. Both great reads.
Didn't Howard Slusher's son (Josh?) just take on a high profile position?
In regards to other founding running companies, most people don't realize that:
- Asics and NIKE have intertwined roots, Phil Knight started out as a distibutor for Onitsuka Tiger (now Asics) before he started Blue Ribbon Sports, (nowNIKE).
- the company that eventually became Reebok actually made the first track specific shoe.
- adidas and Puma were started by rival brothers and their world headquarters orginally faced each other across a street.
- "AIR" cushioning was originally offered to adidas who turned it down. They were focusing on netted midsoles at the time.

I could go on and on...

MenofOregon, drop me a line sometime.

[email protected]
 
You mean John Slusher?
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He is now the VP of Global Sports Marketing. Very, very important man. He will oversee the deals that Nike makes with its big-name athletes and their agents.For those that don't know, John Slusher is the son of legendary sports agent, and one of Phil Knight's closest confidants, Howard Slusher. He wasPhil's "right-hand man" and assistant to the chairman. The lake in the middle of the Nike World Campus is known as "Slusher Lake".
 
Originally Posted by CWK

I've read SWOOSH and Just Do It several times each. Both great reads.
Didn't Howard Slusher's son (Josh?) just take on a high profile position?
In regards to other founding running companies, most people don't realize that:
- Asics and NIKE have intertwined roots, Phil Knight started out as a distibutor for Onitsuka Tiger (now Asics) before he started Blue Ribbon Sports, (now NIKE).
- the company that eventually became Reebok actually made the first track specific shoe.
- adidas and Puma were started by rival brothers and their world headquarters orginally faced each other across a street.
- "AIR" cushioning was originally offered to adidas who turned it down. They were focusing on netted midsoles at the time.

I could go on and on...

MenofOregon, drop me a line sometime.

[email protected]
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the Cortez was originally sold and marketed under the "Tiger" name in 1968. became one of Tiger's best selling models.

a "reebok" is an african gazelle. wow, what powerful emotions that conjures up in sports.

adi dassler and ruda dassler (rudy), rival brothers. ruda "twisted" his name to create Puma
CWK, or anyone else for that matter, feel free todrop Nike facts and knowledge in this topic. Everyone can only benefit from the information. It would help others to get a better understanding of our companyand clear up some confusion as to why we do what we do.
 
Originally Posted by MenofOregon

I'm sorry to hear about your misfortunes with our products Mister Jack Johnson and chris chicago. .....Chris chicago's comments seem to be "guesses", according to his words.
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Reading is fundamental.
 
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