One of the things Nike is fantastic at manufacturing is 'Hype' itself. They lost their mo-jo just a little back when Adi seemed to be taking a page out of their 'limited playbook', but Nike seems to have their game back. Cost of materials, cost to produce, don't matter. What matters is how well they produce hype. They seem to be doing a good job with the Element 87s and React in general (the Epic Reacts move very well in stores in my area). Was in two Nike Factory stores this past July 4th holiday week. Would have thought they were giving stuff away or it was the week before Christmas, and that's outlet quality stuff, old models, etc.
