This conversation always happens with limited shoes. When people miss out its frustrating....
I can attest to that, but at the same time, this is apart of Nike's strategy. They and many other brands know, if something is not as accessible to the consumer, it is more coveted.
No way a $300 + shoe does well commercially without some type of incentive. (Ex: Limited, Resale Value, Quality Etc)
I personally think the lack of "hype" some of you are referring too correlates with the wearability of the shoe. I don't think the average person finds this shoe easy to wear, has the appropriate wardrobe to complement it well or feel they are versatile enough for them to wear all the time & spend $ on it. Because of that, less after market purchases are made, which results in resellers not wanting to deal with this shoe either.
I also thought 7 colors of the FOG 1 in one calendar year & the spin-offs was too much for this line, but I do understand why they did it.
I think if it mimicked Travis/Kanye release scheduling, it could have assisted with the "hype" yall care about.
EX: Yeezy 1 2009, Yeezy 2 2012.
Travis 4 - June 2018, Travis 1 - May 2019, Travis 1 Low - July 2019, Travis 6- Oct 2019
(All different models/colors)
Imagine if they dropped 7 colors of the AJ4 from June 2018 to June 2019.
The allure would definitely be diluted for that shoe as well.
PO