NikeSKIMS

Kim is in her mid 40s now-is this line geared towards younger woman? Seems like the wrong demographic for them to target.
 
Kim is in her mid 40s now-is this line geared towards younger woman? Seems like the wrong demographic for them to target.
If even 25% of her base buys an outfit they’d make money. I don’t think Nike has a target. They just want the sales back from lululemon
 
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Kim is in her mid 40s now-is this line geared towards younger woman? Seems like the wrong demographic for them to target.

Skims is huge with women in general. Mostly on the younger side, but overall it's huge. This is probably one of the smarter things Nike has done in a series of questionable decisions over the last few years. I expect this to be big. Currently, women do not go to Nike for athleisure wear.
 
I’ll give her props; she’s a hustler

Can’t believe the collabs she’s had with that brand and how **** sells out instantly too
 
Nike has officially “jumped the shark!” Way to go Phil.
 
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