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The best way for Nintendo to do that is to do what Sony did for the PS4..................open their online marketplace for indie developers.What I was thinking about is, since the controller becomes a tablet, Nintendo could also have mobile games on it. they're dipping their toes in the market with Mario, Fire Emblem, and Animal Crossing.
Why not have some popular mobile games playable on the switch, you might not be able to play games online while on the go but you could do so at home or wherever there's WiFi.
If you wanna take a break from console gaming for a bit and play some quick pick up and play games, you can, that gives the system a whole other wave of content to satisfy people and satisfy the casual market too.
Nintendo already started their PSN/XBL equivalent in the form of the "Nintendo Network," and they already have a digital-online marketplace for their Nintendo Network as well.
If Nintendo allows opened the doors for indie developers to put their games on the Nintendo Network marketplace, then you have a potential to have indie developers to make those "quick-and-play" style games that are meant for mobile games BUT available to play on the Switch.
If Nintendo is really trying to "re-appeal" to the mature gamer crowd with the Switch, then they need to start reaching out to 3rd party indie developers that are willing to take on the prospects of developing games "such as mobile quick play games" in order to further show the potential of this console AND gain more brand recognition from the rest of the gaming industry.