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Dear Nike, I waited in line for 5 hours outside of 303 boards in Denver, Colorado for the release of the Nike SB Levi’s. I was the first person in line. I looked on the 303 website Thursday (09/13/12) for information regarding this release. The site stated that they would have a release TODAY (09/15/12) FIRST COME FIRST SERVE. I then contacted the store by phone to verify that this information was correct. I was told by a 303 employee that “yes” the Levi’s would release today. After waiting in line for 5 hours, I was told when the store opened by Andrew an employee at 303, that he didn’t have any Levi’s to sell me. The reasoning behind this was due to the fact Sean, another Employee who handles the “NIKE STUFF” had a “SECRET LIST” of people who they sold Levi’s to at midnight. I am a “sneakerhead” and buy SB’s very often but I also am a LOYAL customer to Nike. This incident should be known because it reflects poorly on Nike that loyal customers are treated with such terrible disregard. It was my understanding that Nike was no longer going to be pre selling shoes and/or having VIP list’s due to the danger that it brought to Nike customers from irate crowds. The principle of the matter is that there was no updates on the website or sign on the store that stated these particular shoes were no longer available. When all is said and done I walked away empty handed after waiting 5 HOURS and being first in line, I was told “too bad” nothing could be done. The employees did not try to reprimand the situation in any form! Honestly this makes me want to never purchase Nike merchandise again.