Nah, the last thing he's looking for is celebrity exposure. He hates what the hypebeast have done to the sneaker culture. This is an OG collector. Yes, he does have overpriced items but they're mainly for sneaker shows he attends.
Also, that's the only spot I know that will out right buy your kicks without the whole cosignment process. Doesn't even have to be hyped in order for him to purchase. Straight cash. I wish the rest of these boutiques followed this path.
I know the kid on IG, always wondered if he was selling them dudes fakes/GM. They probably don't even care. Cruz is probably the only one who does his own thing, he gets hand deliveries from Sneaker Room in Jersey City.