Stay woke fellas.
S Curves and Business
Businesses, or the products of businesses, that follow an S curve are characterized by a shallow start, where only early adopters and niche markets buy the product or invest in the company. Then they experience a rapid growth, and the product or business has a dominant position in the market. After the rapid growth, these businesses maintain a high performance level but with little growth, which often signals a mature but saturated market.
Technology
Technology businesses, such as computer, software and electronic manufacturers often display an S curve life cycle. One explanation for this, is that initial progress is slow because the principles of the technology are poorly understood. Once researchers get a better understanding of the technology, progress accelerates rapidly. However, as time goes by, the effort required to improve on the technology reaches such a level that increase slows down and the growth curve flattens out. Businesses and technologies with a well documented S curve growth cycle include automobiles, semiconductors, steam engines and disk drives.