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So why can't the artist with the "IT" factor walk into the board room at Sprite or Target and get them to hand over a check?
If my glow is why people are attracted to me and the internet gives me the ability to establish a direct-to-consumer relationship, why do I need a middle man between me and anyone who wants to give me money to promote their product?
The only reason I could think of is, is that that middle man probably has a certain accumen, and certain relationships that the artist may not possess but I agree with this for the most part