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thank you for the explanation, i was confused.they don't mean "outlet" or factory stores...
It's modeled the same as Sephora....
Essentially floor space or similar to how Finishline has floor space in Macy's...
What's interesting is JC Penny's is a dying brand...not sure why Nike would even want special floor space when both Brick and Mortar is dying and JC Pennies might be gone in the next 24 months...